THE COMMERCIAL CONTENT PODCAST

In this episode, I sit down with Falk Ebert to talk about AI strategy in business. What does real adoption look like, where are most companies actually at, and what does the EU AI Act mean in practice? We also get into why creative people are worth more than ever right now, why AI multiplies talent but cannot replace taste, and why who you hire matters more than which tools you buy.

In this episode, I sit down with Mathias "Mat" Richter, to talk about creator advertising, and how not to do it. From a new content lazyness, brands' fear of social media in general and creator marketing in particular, to KPIs, measuring metrics, why creator marketing is a branding and not a performance tool, and some useful tips how to start creator marketing right.

In this episode, I sit down with Florian Meimberg, to talk about how his job as a commercial director completely changed in short time due to the possibilities of AI. From how he started to use the technology out of curiosity, his professional projects, hybrid production and working directly for clients. A tour through the changes of traditional production, hybrid projects, disruption, chances, and the magic happening on set.

In this first episode, I sit down with Max Penk, to talk about how AI is reshaping commercial content production. We start with childhood media, first encounters with advertising and favorite channels, before we dive into why AI is more than “a new tool”, how it changes classic TVC production logic, what full AI productions look like in practice, and why human craft still makes the difference.